Plovdiv once again presents itself as a competitive European tourist destination at the major international travel exhibition for professionals World Travel Market (WTM) in London - one of the most significant exhibitions for a professional audience in the field of the tourism industry worldwide.

WTM is being held for the 44th time, in the period from 5 to 7 November 2024, and it is expected to be visited by more than 40,000 professionals in the field of the tourism sector.

More than 3 000 media representatives and more than 4 000 exhibitors are participating - tour operators, hoteliers, tourist boards and destinations, technology brands, transport services (airlines, cruises, bus companies, etc.), industry associations in the field of tourism, etc. - by 7% more compared to last year.

The Municipality of Plovdiv has its own advertising and information desk within the National Stand of Bulgaria, where, together with 27 Bulgarian tourism companies, non-governmental organizations and municipalities, present the destination Bulgaria.

The presentation of Plovdiv is aimed at the opportunities it offers as a yearly tourist destination, and the tourist product with a focus on cultural-historical heritage and wine-culinary tourism.

During the event, the Minister Evtim Miloshev and the Ambassador of Bulgaria in London Tihomir Stoychev visited the Bulgarian stand and congratulated the participants.

And this year, the Bulgarian stand is located in one of the best and most communicative places at the WTM exhibition and has an area of ​​304 square meters. At the stand, guests can familiarize themselves with the possibilities for wine tourism in Bulgaria, with each region represented by a quality wine typical of the terroir.

Bulgarian nature, culture and sites under the auspices of UNESCO in Bulgaria are captured through cinematic VR materials.

Everyone who visited the Bulgarian stand at the exhibition can take a photo with them from the specially built photo corner, where they can take a photo against a different background with a view of Bulgaria, and the photo will be able to be shared on social networks.