Deputy Minister of Tourism prof. Mariela Modeva opened the 18th edition of the International Tourism Fair "Cultural Tourism" , which takes place from 20 to 23 April 2023 in Veliko Tarnovo.

Prof. Modeva focused on the growing importance of cultural tourism worldwide and its contribution to the overall recovery of the sector after the Covid-19. According to the World Tourism Organisation and Eurostat, 40% of tourist visits are for the purpose of exploring cultural heritage and attending a cultural event.

Nationally, Plovdiv is the leading destination for cultural tourism, followed by Veliko Tarnovo and Ruse.

The opening of the International Tourism Exhibition Cultural Tourism was attended by the Mayor of Veliko Tarnovo Municipality - Daniel Panov, Deputy Mayor for Culture, Archaeology and Tourism of Plovdiv Municipality - Plamen Panov, Deputy Mayor for Economic Development of Sliven Municipality - Stoyan Markov, Ambassadors of Romania, Palestine and South Korea, as well as representatives of the Embassy of India.

The International Fair Cultural Tourism is an established platform for the presentation of the efforts of municipalities, tourism companies, civil associations for the development of cultural tourism. More than 28 municipalities, the Ministry of Tourism, museums and tourism associations are presenting with individual stands. Plovdiv Municipality presents with an attractive stand the cultural and historical heritage and the city's event calendar for 2023.  The latest promotional film for Plovdiv, including established and new tourist attractions, is presented on a large screen.

The International Fair Cultural Tourism is organized by Veliko Tarnovo Municipality in partnership with the Association of Bulgarian Tour Operators and Travel Agents and the Bulgarian Hotel and Restaurant Association, and with the support of the Ministry of Tourism.