The International Exhibition of Vine-growing and Wine producing VINARIA is the most prestigious platform for the wine industry in Southeast Europe. It showcases a rich selection of drinks: from authentic local products to global brands, from well-established traditional tastes to new tastes and modern flavors in the wine and spirit catalogs. VINARIA combines product diversity with its technological nature and production format presented through ancient and modern technologies, modern equipment and materials. The exhibition is a reference point for the future of the wine industry with the innovations it presents in the field of grape varieties, processing methods and equipment, and quality control systems.

This is the reason why VINARIA attracts specialists, wine journalists, key traders and connoisseurs.

The 32th edition of VINARIA is again organized under the auspices of the Ministry of Agriculture, Food and Forestry with the cooperation of the National Vine and Wine Chamber (NVWC) and in partnership with the Agricultural Academy.

VINARIA 2024 key figures

    Exhibitors: 130 companies from 9 countries
    Visitors: more than 53,000 local and international visitors
    Growth in terms of exhibition area: 7%
    Media coverage: 500 publications in various media

Industrial innovations

The technological zone of VINARIA is a dedicated space for innovations in all segments of the viticulture and wine industry. It is a kind of large-scale panorama of innovations in the industry: from new grape varieties and techniques for creating vineyards to equipment for processing raw materials and storing the finished product.

City of Wine and Delicacies
It is the most important stage for premieres of new collections of wines, spirits, foods and delicacies for professionals and consumers in Bulgaria. The spacious exhibition area and its attractive vision create opportunities to organize outstanding tastings, product presentations, master classes and other events.

Unique ambiance. City of Wine
The vision recreates the style and spirit of Bulgarian Renaissance houses and streets to provide a different meeting environment between manufacturers, traders, specialists and consumers.

VINARIA focuses on the idea of creating a network for partner interaction and a marketing platform for communication with consumers and customers in a unique environment. The representatives of the wine industry and their counterparts communicate in a unique ambiance where the magic of wine and the secrets of its production are revealed. This facilitates contacts, removes communication barriers and creates business connections that are essential for business for dozens of specialists and connoisseurs from Bulgaria and Europe.